Social cards
Control how your event looks when its link is shared on Slack, LinkedIn, or any platform that reads Open Graph tags, and know when it won't have a preview image at all.
When someone shares your event's link, the preview card that platforms like Slack and LinkedIn build reads from the page's title, description, and image tags. Whether you can control those tags, and whether the card has an image at all, depends on which website tier your event is on.
On the basic website
Most events are on the basic website, and it has no search engine optimization controls at all. The social card falls back to the event's title and description, with no preview image, even if you've uploaded a cover image. This is the single most useful thing to know about sharing a basic-tier event: expect a plain text-only card.
On the custom builder
If you've opted into the custom builder, open its Settings panel and find the "Search engine optimization" section. Three fields:
- Page title: overrides the event title in search results and social card headlines. Leave blank to use the event title.
- Description: the text below the title in search previews and social card subtitles. Aim for 150 to 160 characters. If blank, Events falls back to the event description.
- Keywords: comma-separated terms added to the page's keywords tag. Most search engines treat this as a weak signal today, but it's included for completeness.
Only the published page counts
The social card always reads from your custom site's last published snapshot, never the draft. Fill in the search engine optimization fields and save a draft, and the live card won't change until you publish.
Preview image
A preview-image field exists in the underlying data, but there's no upload control for it in the editor today. The three text fields above are the only search engine optimization controls you can set.
Updated