Analytics

Analytics sits in the event sidebar, alongside Overview. It contains six sub-sections, Registrations, Tickets, Funnel, Program, Codes, and Demographics, switched with an underlined tab bar at the top of the page. Each section drills deeper than the Overview dashboard: you get per-ticket-type breakdowns, session-level RSVP heatmaps, code-by-code usage tables, and demographic aggregates, all scoped to one event.

Registrations

The Registrations sub-section answers the operator's core planning question: how many people should I expect, and where are they in the process? Four KPI cards appear at the top.

• Expected attendees: tickets on confirmed registrations, claimed plus awaiting claim. This is your planning number.
• In flight: registrations not yet confirmed, pending payment plus waitlisted.
• Revenue: total collected from confirmed registrations, with average order shown as a sub-label.
• Checked in: count of attendees scanned in, plus percentage of expected attendees.

Below the KPIs, a "Where attendees are" pie chart shows the ticket-level journey: claimed, awaiting claim, pending payment, and waitlisted. Cancelled and refunded tickets are excluded from the pie and shown in a text summary instead.

The Confirmed registrations per day cadence chart plots new confirmed registrations over time. Pending and cancelled registrations are not counted. All dates render in the event's timezone.

An All-time activity block at the bottom shows totals across every registration ever created for the event, including cancelled and refunded ones. This is the audit view; the headline KPIs intentionally exclude removed registrations.

Tickets

The Tickets sub-section breaks down performance by ticket type. Two charts appear side by side.

• A stacked horizontal bar shows sold versus remaining capacity for each ticket type.
• A vertical bar shows revenue per ticket type.

Below the charts, a Per-ticket-type performance table lists every ticket type with its price, sold count versus capacity, revenue, and a capacity fill bar. A "Sold out" pill appears next to any ticket type where sold has reached or exceeded its capacity.

Funnel

The Funnel sub-section shows where prospective registrants drop off. The full funnel has five stages: Landing views, Register page, Started, Confirmed, and Checked in. Step-to-step conversion rates appear inline for each stage transition. The same funnel appears in the hero of the event's Overview tab.

When the full funnel is visible, an overall conversion rate (landing views to confirmed registrations) appears at the bottom.

Program

The Program sub-section covers session-level attendance for multi-session and conference-format events. Simple events have no sessions, so this section has no data for them; it unlocks at the plan tier that includes multi-session events.

Four KPI cards appear at the top.

• Session RSVPs: total confirmed RSVPs across all sessions.
• Sessions: count of sessions in the current view (respects active filters).
• Peak occupancy: the highest projected simultaneous attendee headcount across any 30-minute slot in the schedule.
• At capacity: number of sessions where confirmed RSVPs have reached 90% or more of the session's capacity.

A filter bar appears whenever your event has two or more options for any axis: Day, Room, Track, or Registration type. Selecting a filter narrows the KPIs, charts, and tables to the matching sessions.

Three charts visualize the filtered sessions.

• Headcount by time and room: a stacked area chart showing projected attendees per 30-minute interval, broken out by room.
• Session heatmap: a color-coded grid with sessions on rows and time on columns. Cell color reflects fill percentage: darker means closer to capacity.
• Room utilization: a horizontal bar showing total RSVPs per room.

A per-session table lists every session with RSVP count, capacity, fill percentage, and no-show count. Rows are clickable and open the session attendees page. No-show counts only appear after the session's end time has passed.

Below the session table, per-track and per-speaker aggregates show total RSVPs and reach across the program.

Codes

The Codes sub-section shows usage data for every discount code and access code attached to the event.

The Discount codes table lists each code, its value, how many times it has been used, and a capacity fill bar.

The Access codes table lists each code, its description, usage, and a fill bar. Codes that have been deactivated show an "Inactive" pill.

Demographics

The Demographics sub-section aggregates answers to any registration question flagged as PII in your question bank. Each flagged question gets its own card with a horizontal bar per answer value and the total number of respondents.

Every value shown here is an aggregate count, never a per-attendee answer. Answer values with too few respondents to be identifiable roll up into an "Other" bucket, so no bar here can be traced back to a single person.

If the event has no PII-flagged questions, or none have answers yet, the section shows an empty state instead of any cards.

All charts and tables in the Analytics tab are read-only and scoped to the current event. Cross-event aggregates, PDF reports, and scheduled exports are not available.