Overview
The shared Marketing and Analytics home page opens on your form-submission trend, a Pipeline of six KPIs, a campaign activity table, and a content-pipeline summary, and every tile links into the surface behind it.
Marketing and Analytics share one home page. What you see depends on which modules your account holds: with Marketing alone, this article describes everything on the page. With both, a Web traffic cluster renders above the sections below. It is an informative dashboard rather than a menu of tiles: you navigate through the data, and every card and number is a link into the surface it summarizes.
If you also hold Analytics
Accounts with Analytics see a Web traffic cluster of five stat tiles (Live now, Visitors, Pageviews, Sessions, Avg. session) above everything described here, built from the last 30 days of site traffic. See the Analytics overview for what those tiles mean. The rest of this article covers the Marketing half, which every Marketing account sees whether or not Analytics is also active.
The form-submissions hero
The large card in the top-left is headed Form submissions · last 30 days. The oversized number is the count of form submissions captured in the last 30 days. Below it, this week so far counts the last 7 days, and a vs prior 30d figure shows the percentage change against the 30 days before that window. A sparkline along the bottom plots daily submission counts over the last 30 days.
The vs prior 30d comparison only appears once there are submissions in the prior 30-day window. On a new account, or after a quiet month, the delta is hidden and the card shows the count and weekly figure alone.
The Pipeline KPIs
Beside the hero, the Pipeline cluster holds six KPI cards. Each shows a label, a count, and a short hint, and each links to the surface behind it:
- Active campaigns (Scheduled & sending) counts campaigns whose status is scheduled or sending, and opens the campaigns list.
- Submissions (Last 30 days) repeats the hero's 30-day count as a card with its own sparkline, and opens the submissions inbox.
- Campaigns sent (Last 30 days) counts campaigns that reached sent status, by creation date within the last 30 days, and opens the campaigns list.
- Recipients reached (Sent · 30d) totals recipients across those sent campaigns, and opens the campaigns list.
- Content in flight (In the pipeline) counts content items that are not yet published or archived, and opens the content pipeline.
- Needs review (Held or flagged) counts submissions with status held or spam, turns to a warning colour above zero, and opens the submissions inbox.
The Activity table
Under the Activity heading is a table of your campaigns, most recently created first, capped at 100 rows. The columns are Campaign (name plus its template name, or "Email" when there is none), Status, Updated (relative time of the last update), Delivered, and Click rate. A row with no metrics yet shows a dash in the Delivered and Click rate columns. Clicking any row opens that campaign.
Tab buttons filter the table: All, Sent, Scheduled, and Drafts, each with a count. The Scheduled tab groups both scheduled and sending campaigns together. A count above the table reads X of Y, the number shown in the current tab against the total. The All campaigns link at the right of the heading opens the full campaigns list.
With no campaigns yet, the table reads "No campaigns yet. Your sends will show up here." When a tab has no matching rows, it reads "No campaigns in this view."
The Content pipeline summary
At the bottom, the Content pipeline block is a strip of stage tiles, one per visible content stage: Idea, Draft, In Review, Approved, Scheduled, and Published, each showing the number of items at that stage. Below the strip is a short list of the five most recently updated items, each with its stage badge and a relative timestamp.
The Archived stage is a soft delete and is not shown in this strip. Every tile and item links into the content pipeline, and the Manage link beside the heading opens it as well. With no content yet, the block reads "No content in the pipeline yet." with a link to plan some.
Usage alerts
When your account is approaching or has already reached a plan limit this month, an amber Usage alert banner is pinned above the page, listing each limit involved (analytics events, marketing contacts, or both) and linking to Plan and usage to manage your plan. If you do not see a banner, your account is within its current allowances.
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