Overview

The Overview dashboard is the landing page for Web analytics: traffic across every site on your workspace for a chosen period. Pick a date range, narrow with filters, and read the result across stat tiles, a multi-metric chart, and breakdown cards.

Overview reads events directly, without waiting on a rollup, so recorded traffic shows up as soon as it happens. Two companion views inside this same page, Pages and Custom Events, drill into individual paths and tracked events.

Before data appears

If your workspace has no sites, the page shows "No sites yet" with a Create your first site button. Once a site exists and the snippet is installed, Overview reads events directly, so recorded traffic shows up without waiting on a rollup.

If sites exist but no events fall inside the selected window, the page shows "No data for this period" and suggests trying a wider period or clearing your filters.

Choosing a period

The Period selector sits at the top-right of every report page and offers five presets: *Last 7 days*, *Last 30 days* (the default), *Last 90 days*, *Month-to-date*, and *Year-to-date*. Rolling windows end today (UTC), inclusive.

Every metric carries a previous-period comparison. The delta badge on each tile measures the chosen period against the period of identical length immediately before it: a 30-day window compares against the prior 30 days.

Filtering and cross-filtering

The control row above the tiles holds the site picker and your active filters. When your workspace has more than one site, the site dropdown lets you include All sites or any subset; with a single site, its domain shows in place of the dropdown.

You add filters by clicking into the breakdown cards rather than from a filter menu. Clicking a donut slice or a bar-list row, a device type, a browser, a channel, a country, a referrer, or a page path, adds it as a removable chip in the control row and narrows every card to that segment. Click the chip to remove a single filter, or Clear to drop them all. Each selection is stored in the URL, so a filtered view can be bookmarked or shared.

A live indicator on the left of the control row reads N now, counting distinct visitors seen in the last 30 minutes. It appears whenever that count is above zero.

Stat tiles

Five tiles head the dashboard, each with a trend and a delta against the previous period:

• Pageviews - total pageview events in the period.
• Visitors - distinct visitor identifiers.
• Sessions - distinct browsing sessions.
• Bounce rate - the share of sessions with a single pageview, shown as a percentage. Lower is treated as better, so the delta colours invert relative to the other tiles.
• Avg duration - average time on page, formatted as minutes and seconds (for example 2m 14s).

Breakdown sections

Below the tiles, the hero chart plots pageviews, visitors, and sessions over time, with a brush control beneath it for zooming into a sub-range. The remaining sections each gather a set of breakdown cards:

• Audience - Devices (donut), Browsers and Operating systems (bar lists by pageviews), and New vs Returning visitors.
• Acquisition - Channels (donut), Top referrers, and UTM campaign sources (paired source / medium).
• Content - Top pages (each path links through to its detail view), Entry pages, and Exit pages.
• Geography - a world map and a Top countries bar list, both keyed by visitor country.
• Journeys - a flow diagram of the most common page-to-page transitions, with less-frequent paths collapsed into "Other pages".
• Engagement - a weekday-by-hour heatmap titled "When visitors come", plus a demo-request funnel stepping from Viewed to Started to Submitted.

When you hit your plan's analytics limit

Every plan tier includes a monthly analytics-events allowance. Starter includes 50,000 events and Pro includes 500,000; both are hard caps. Growth is metered instead of capped: there is no monthly limit, and events above its allowance are billed as overage rather than dropped.

A workspace still on the original free tracking allowance (200,000 events per month, sampled rather than capped) sees a different amber banner instead: events are recorded at 1-in-10 once that allowance is crossed, and the numbers on this dashboard reflect the sampling. If both conditions would apply at once, the hard-cap banner takes over and the sampling banner does not show, because a dropped event is not a sampled event.

When sampling is active, report pages that show event counts (occurrences, not distinct people) weight each sampled row by 10 to estimate the true total. Distinct counts like sessions and visitors are always observed directly and are never weighted this way.

Pages and Custom Events

Pages, at the Pages tab, lists every tracked path across your sites for the period, with tiles for Total pageviews, Unique pages tracked, Best page, and Avg pages / session. Use the search box to filter paths by substring, and the sort links to order by Views (the default) or Visitors. The table paginates at 100 paths per page, and each path links to its detail metrics.

Custom Events, at the Events tab, lists the custom events your snippet has fired, grouped by event name. It reads events directly, so it works from day one without waiting on rollups. Tiles show Total custom events, Unique event names, Top event, and Events per session.

The per-event table lists the top 50 names with Count, Unique sessions, First fired, and Last fired. Sort by Count (the default), Sessions, or Name. Click an event name to filter the view to it; a properties panel then shows the most recent samples of that event's data, displayed as JSON, up to 10 samples. If no custom events have been recorded, the view shows "No custom events tracked" and reminds you to call window.pulse.track("event_name", { ...props }) from your site.

View	Overview	Pages	Custom Events
Reads	Live events	Nightly rollups	Live events
No rollup wait	✓	—	✓
Cross-filter chips	✓	—	—
Previous-period delta	✓	✓	✓

Other reports

Web analytics has more report views than this dashboard covers. Realtime shows the last 30 minutes of activity. Form funnels tracks how visitors move through your forms. Goals turns page visits and custom events into conversion definitions. Paid campaigns, Performance, and Errors round out the report set.