Unsubscribing

Every marketing email you receive carries two ways to opt out: an Unsubscribe button your email app shows near the sender name, and an unsubscribe link in the footer of the message. Both remove you from the sender's mailing list. The inbox button applies as soon as you select it; the footer link asks you to confirm before it takes effect.

Using the unsubscribe button in your inbox

Most email apps, including Gmail and Outlook, show an Unsubscribe link at the top of a marketing message, beside or below the sender's name. The sender includes a standard header in every marketing email that lets your email app offer this button. Selecting it tells the sender to stop emailing the address that received the message. There is no form to fill in and no page to visit.

Using the link in the email footer

Scroll to the bottom of the email and select the unsubscribe link in the footer. It opens a page in your browser titled Unsubscribe, asking you to confirm: "Confirm you want to unsubscribe [your email] from this mailing list." Nothing changes yet at this point; opening the link never unsubscribes you by itself.

Click Unsubscribe to remove your address. The page then updates to confirm: "[Your email] has been removed from this mailing list. You won't receive further marketing emails from this sender." This confirm-then-click step is deliberate: it keeps automated link scanners in email apps from unsubscribing you just by opening the message, since only the click, not the page load, removes your address.

Below the confirmation, a Manage your email preferences link lets you reverse the change or adjust what you receive. See the related preferences article for what that page offers.

What unsubscribing does

Both the inbox button and the footer link (once you click Unsubscribe) add your email address to the sender's opt-out list. From that point on, the sender's emails skip your address. The opt-out applies to the address that received the email, across every product the sender uses on this account, so you do not need to unsubscribe from each message separately.

Each unsubscribe link is tied to your address, so it works whether or not you have an account with the sender, and no sign-in is needed. Opening the same link more than once is safe: a repeat visit shows the confirm step again rather than skipping straight to a success page, so nothing happens unless you click Unsubscribe.

If the link does not work

If the page shows Link expired or invalid, the link in that email can no longer be used. The page's guidance is: "This unsubscribe link is no longer valid. If you want to unsubscribe, please reply to the email with 'unsubscribe' in the subject line."

If clicking Unsubscribe shows Something went wrong, the request could not be processed at that moment: "We couldn't process your request right now. Please try again in a few minutes, or reply to the email with 'unsubscribe' in the subject line."