Paid campaigns

Paid campaigns is the Paid tab under Conversions, beside Campaigns & journeys and Goals. It shares their period selector.

Paid campaigns attributes traffic to the ad platform that sent it, using the click identifiers the tracking snippet already captures: gclid (Google), fbclid (Meta), msclkid (Microsoft), ttclid (TikTok), and li_fat_id (LinkedIn). Run ads with those parameters and the traffic appears here automatically; there is nothing to connect or configure.

The tiles show Paid clicks, Paid visitors, and Paid sessions for the period. If your workspace has at least one active goal, three more appear: Conversions, Conversion rate, and, once a goal carries a value, Revenue. Without an active goal, a link below the tiles points you to set one up.

The table below breaks the totals out per platform, with each platform's top landing page shown alongside its clicks, visitors, sessions, and (when goals exist) conversions and revenue.